Spine
eCarla CDP
One profile per shopper, assembled from every touch across every product. Segments are built in plain language: people who viewed the F 150 three times and have not replied in seven days.
eCars™ OS
The infrastructure where buyers and sellers meet
Everyone else sells a dealer one more tool. We run the road between them. A live marketplace, dealer websites, a dealer CRM, voice AI, a customer data platform and an automotive social network. Every one of them feeds the others, both ways.
Seven products. One operating system. Both sides of the deal.
What is learned goes back around
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Live listings on the platform
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States the document engine covers
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Products on one spine
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Deal documents generated
Listing count from the platform inventory index, refreshed on a fifteen minute window.
Everyone else picks a side. We are the road between them.
A marketing vendor plugs into one dealer and sees what that dealer sees. eCars OS carries the shopper and the dealer on the same spine, so each side makes the other side smarter.
For buyers
- Search live inventory nationwide with real photos and real pricing
- A social feed, rewards and creators built for car people
- Native iOS and Android apps
- Ask eCarsGPT anything about any car, free
For sellers
- A dealer website that publishes inventory the moment it lands
- A CRM that owns the lead from first touch to signed paperwork
- Voice and chat AI that answers day and night
- One profile per shopper across every channel, in eCarla CDP
Seven products. One operating system.
Each one is a real product a customer runs today. Together they are an operating system for the car business.
Buyers
eCarsList
The marketplace. Live inventory, real photos, deal scoring and VIN intelligence, on the web and in native apps.
Buyers
eCarsSocial
A feed, rewards and creators for car people. The part of the market nobody else in dealer software has at all.
Sellers
eCarsSites
Dealer websites on ten designs, custom domains, SEO and ad feeds included. Not a plugin on someone else's site. The site itself.
Sellers
eCarsCRM
Leads, sequences, attribution and the paperwork. Thirty eight deal documents including TILA, GLBA, odometer and the state packets, generated for any state you sell in.
Both sides
eCarla
Voice and chat AI on a real phone number. It answers, qualifies, books the appointment and writes the lead into the CRM itself.
Free for now
eCarsGPT
The model is not the intelligence. Our data is.
Automotive AI answering from live comps, recalls, depreciation and trade math. Every figure comes from real data, and when we do not have it we say so instead of inventing a number.
One VIN, end to end
This is what actually happens to a single car, in order, and where every other product picks it up. The last step is the one nobody else has: the outcome goes back in.
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01
It arrives once
A DMS drop or a dealer feed lands. The VIN is normalised and deduplicated against what is already on the spine, so the same car arriving from two sources stays one car. A missing field degrades the record. It never deletes it.
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02
The spine takes it
eCarla CDP writes one row and one shopper graph. Inventory, identity and events live together, which is the reason a shopper who texted last month and a car that landed this morning can be connected at all.
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03
It publishes everywhere at once
The dealer website, the marketplace, the social feed, the Google vehicle feed and the Meta catalogue all read that same row. Nobody retypes anything. A price change moves everywhere in one pass, because there is only one place it was ever written.
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04
A buyer finds it
On the marketplace, in the app, in the feed, or by asking eCarsGPT in plain language. Every view, save, filter and scroll writes back to that shopper's profile on the spine. This is the half a dealer tool never sees, because it has no consumer side.
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05
eCarla answers
Voice on a real phone number, or chat on the dealer's own site, at any hour. It is grounded in that exact row, so it quotes the real price, the real mileage and the real availability, and it books the appointment itself rather than promising a callback.
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06
The deal closes
Lead, credit application and the document packet, inside the CRM. Thirty eight generated documents covering federal disclosure and the state packets, for any state you sell in. The paperwork is where every marketing platform in this category stops and hands you back to somebody else.
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07
It goes back around
What the car sold for, how long it sat, which photos got opened, which question the shopper asked twice. All of it returns to the spine and sharpens the next car, the next price and the next conversation. The loop is the product. Everything above it is plumbing.
How the products actually talk
Signed, never shared
Every cross product call is HMAC signed over a timestamp and the raw body, with a five minute window. No system ever holds another's database credentials.
Additive only
Field names, header names and endpoints never change or disappear. New capability ships as a new endpoint at a new URL, so nothing that works today can be broken by something shipped tomorrow.
Fails soft, always
A timeout or an error anywhere degrades one screen and nothing else. It never blocks a signup, never blocks a lead, and never takes a dealer's website down with it.
Engineered for both sides of the deal
Everything below runs on the same spine. Nothing here is a roadmap item or a slide. Each one is shipped and a dealer uses it today.
Built in CDP
One shopper profile assembled from the marketplace, the dealer site, the CRM, voice, chat and SMS. Segments are written in plain language, not a query builder.
Two way data
The dealer site pushes back into the CRM and the marketplace. Every product both feeds the spine and reads from it, which is why the loop closes at all.
Dynamic audiences
Shoppers move between segments as their behaviour changes. No list uploads, no exports, no stale CSV sitting in someone's downloads folder.
Real time intent
A shopper who opens the same VIN three times is a different person from one who bounced. The system knows which, and acts before they leave.
Smart suppression
Someone who bought on Tuesday never gets Wednesday's offer on the car they already own. Suppression is automatic and it applies across every channel at once.
Voice that answers
A real phone number, answered in seconds, at any hour. It quotes the true price from the same row the website reads, and books the appointment itself.
Ten dealer websites
Not a widget bolted onto someone else's template. The website itself, on ten designs, with custom domains, SEO, structured data and ad feeds included.
The paperwork
Thirty eight generated documents. TILA, GLBA, IRS 8300, OFAC, odometer and the state packets, generated for any state you sell in. This is where marketing platforms stop.
VIN specific boosting
Put the money behind the car that needs it, not the whole lot. A unit that has sat ninety days gets its own spend, its own generated video, and its own traffic. Attribution comes back per VIN, so you know which car produced the lead rather than guessing at a channel.
Social posting, done for you
A walkaround video built from that car's own photos, captioned, and published straight to the rooftop's own Facebook and Instagram through their connected accounts. Not a content calendar somebody has to feed. The inventory posts itself.
Nationwide inventory access
Live listings from across the United States and Canada, searchable from inside the CRM. Source the exact car a customer asked for when it is not on your lot, price a trade against what the market is really doing, and see which units are moving in under thirty days before you buy one.
Campaigns and sequences
Build a drip once and it runs itself. Multi step email sequences, audiences targeted by rooftop and by state, with sends, opens and replies tracked per campaign. It lives inside the CRM next to the lead it is chasing, not in a separate marketing tool with its own login and its own stale list.
Outreach that keeps going
Enrolment is automatic off any trigger on the spine: a price drop, an equity position, an abandoned credit application, a service visit. The sequence advances on its own schedule and stops the moment the customer replies.
Ad feeds included
Google Vehicle Listing Ads and the Meta catalogue publish straight from live inventory, with aggregator status already in hand.
Compliance built in
Consent tracked per channel, suppression lists honoured everywhere, SSN and licence encrypted at rest, and every cross system call signed.
It does not email. It sells.
Most dealer outreach fails because it is static, generic, and blind to what the shopper actually did. eCarla reads the same spine the website reads, so it knows the car, the price, the history and the person.
A shopper who viewed a truck twice and went quiet gets a different message from one who just asked about financing. Neither of them gets a blast.
See it liveFixed operations
Your service lane is the best used car lot you own
Every car on the drive today has a payoff, a history and an owner you already have a relationship with. Connect the DMS and the CRM to the spine and that stops being paperwork and starts being inventory.
Equity mining, every night
Payoff from the DMS against live market value from the marketplace, run daily across the whole book. The customers sitting in positive equity surface themselves instead of waiting for somebody to pull a list.
Service to sales
The owner waiting in the lounge whose car is worth more than they owe is the easiest trade in the building. They are already on the property, already talking to you, and already thinking about the car.
Declined repair follow up
A customer who walked away from a two thousand dollar estimate is not a lost repair order. They are a trade conversation that nobody has had with them yet.
Lease and finance triggers
End of term, mileage overage and payment change all fire on their own dates. The offer goes out with the right car attached, because the inventory is on the same spine as the customer.
Recalls and maintenance
Open recall data is already live in the platform. It is a genuine reason to call, and it puts the customer back on the drive where the rest of this starts again.
What it takes
The valuation engine, the payoff paperwork, the recall feed, the appointment engine and both campaign runners are already built and shipping. What they need from a rooftop is one thing: a standing feed from the DMS and the CRM. Once that lands on the spine, all of the above runs on its own.
Use cases
Four stores. Four problems. One spine.
Each of these is a different kind of rooftop with a different hole in it. The platform underneath is the same one every time.
01
New car franchise dealer
One customer. Four surfaces. One record.
A repair order becomes a car sold, and nobody on staff had to connect the dots.
Service lane
His car is in for diagnosis. The estimate closes: it needs an engine, $8,500 installed.
Every eCars product writes to the same profile, so eCarla already knows the car, the history and the owner.
The text
eCarla texts him. The repair is $8,500. His trade is worth $1,500 on a similar new car.
She picks an aged new unit, uses the rebate only so the store keeps its gross, puts the $1,500 down, and sends 72 month and lease terms.
Dealer website
Days later he is on the dealer site looking at inventory, and he chats.
eCarla picks up the same conversation. Same record, no new lead, nothing repeated back to him.
Facebook post
He follows the store on Facebook. Its post lands in his feed and he messages it.
Still him, still one record. eCarla follows up, books the appointment, hands the store a finished deal. Car sold.
02
Independent dealer, no service or parts
No service lane. No BDC. No missed deal.
An independent with four employees runs the same plays as a twenty store group.
The auction
He is bidding on a 2021 Corolla and the number is climbing. He checks live comps from his phone and sees what that trim actually closed at this week.
He stops at the right number instead of the hopeful one. He owns the car right because he priced it against the market, not a book.
9:40 at night
The store closed at seven. He is under a car with his hands covered in grease. A shopper texts about the Corolla.
eCarla answers, quotes the real price off the same row the website shows, and books Saturday at ten. No BDC, no after hours service, no lost lead.
Day eleven
The Corolla has not moved and the system already knows it.
A walkaround video is built from its own photos and posted to his Facebook. A buyer nine miles away sees it that evening. No marketing person. The inventory posted itself.
The paperwork
He has no finance office and no compliance officer.
The full packet generates itself, federal disclosures and his state forms, in the time it takes to print.
03
Every dealer with a website
He had the car. He was four miles away. He was not in the answer.
A shopper asks the AI on his phone, and the closest store is simply not in the result.
The question
He asks the assistant on his phone for a car near him. Low miles, no more than three years old, under $500 a month, average credit.
This is how people search now. They do not open twelve tabs. They ask once and take the answer.
The answer
The assistant names three dealers. The store four miles away, the one that has that exact car on the lot today, is not one of them.
Nothing about that site is readable to an AI. No structured inventory, no machine readable pricing, nothing an assistant can quote with confidence.
The drive
He drives twenty miles, straight past the dealer who had it.
That store never knew it was in the running. There was no lost lead to report, because there was never a lead.
The sale
He buys the same car from a store whose website the assistant could actually read.
Same car, same money, twenty miles further. The only difference was which one the machine could see.
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After hours, any store
The store was closed. The car sold anyway.
A call at 9:52 at night becomes a signed credit application before anyone unlocks the door.
The call
The phone rings after hours. eCarla answers on the second ring, listens to what he is looking for, finds it in live inventory, and puts the car on his screen while they are still talking.
No voicemail. No callback tomorrow. No lead form.
The numbers
He asks what it runs a month. She quotes it. Then he asks for the payment with the warranty and GAP rolled in, on average credit.
She reprices it on the call and shows him that number too. Backend products and tier pricing, quoted correctly, by a machine, at ten at night.
The hold
He likes it. She tells him she can hold it, and texts him the credit application link before she hangs up.
He fills it out at one in the morning from his couch. The car is held and the application is out before the conversation ends.
7:40 in the morning
The sales manager opens the CRM with his coffee.
The call is transcribed, the car is attached, every number quoted is on the record, and a completed credit application is sitting there waiting.
About eCars™
Built by a dealer, for the people on both ends of the deal
eCars Inc. builds the infrastructure the car business runs on. Not a tool a dealership bolts onto a stack it already resents, and not a marketplace that treats the dealer as inventory to be scraped.
The category is split in half and has been for twenty years. Marketplaces own the shopper and sell the dealer access to their own customers. Vendor platforms own a slice of the dealer and can never see what the shopper did anywhere else. Both halves are blind to the other, and the dealer pays for the gap twice.
We built both halves on one spine. The shopper searching at midnight and the dealer pricing a trade at eight in the morning are working from the same record. That is the entire idea, and everything in the product list exists to serve it.
The company is eight years in, ships to real rooftops running real inventory, and is protected by USPTO patent pending 63/970,171.
FoundedeCars™ Inc.
Products shippedSeven
Sides of the marketBoth
Native appsiOS and Android
Deal documents38
PatentPending 63/970,171
Investor relations
The thesis, in one paragraph
Automotive retail software is consolidating into a handful of owners, and every one of them sells to one side of the transaction. The value is not in another tool. It is in being the layer both sides already stand on, because whoever holds that layer holds the data, and whoever holds the data gets to build the AI that matters.
eCars owns the marketplace, the dealer website, the CRM, the paperwork, the social layer and the AI, on one spine, with a patent pending on the method. There is no second company in this category that can say that sentence.
For investors and partners
Materials, metrics and a walkthrough of the platform are available under NDA.
Request materialsQuestions
What is eCars OS?
Six products sharing one data spine: eCarla CDP, eCarsList, eCarsSocial, eCarsSites, eCarsCRM, eCarla and eCarsGPT. Inventory, leads, shopper identity and events are stored once and read by all of them.
How is this different from a dealer CDP or a marketing platform?
A marketing platform connects to one dealer and sees only that dealer's data. eCars OS also runs the marketplace and the social network the shopper uses, so the profile is built from both sides of the transaction rather than one.
Do I have to replace my website to use it?
No. The products work together but they are not locked together. A dealer can start with eCarla on the phones, or with the CRM, and add the rest later.
Is eCarsGPT free?
Yes, free to use right now. It answers from live market data, and it is built to say it does not know rather than invent a number.
Does it integrate with my DMS and my existing tools?
Yes. Inventory feeds, lead webhooks and credit application delivery are all standard. Every cross system call is signed and fails soft, so an outage anywhere never takes a dealer website down.
Who is eCars Inc. for?
New car franchise dealers, independent dealers with no service or parts department, and dealer groups. The platform is the same for all of them. What differs is which half of it a store leans on.
Does this work for an independent dealer with no service department?
Yes. Equity mining and service to sales need a service lane, but nothing else does. An independent uses nationwide comps to buy right, eCarla to answer after hours, VIN boosting and social posting to move aged units, and the document engine to stay compliant without a finance office.
Can it answer the phone after hours?
Yes. eCarla answers on a real phone number at any hour. It finds the car in live inventory, quotes real pricing including backend products like warranty and GAP on the correct credit tier, holds the vehicle, texts a credit application link, and writes the whole conversation into the CRM.
Will my inventory be found by AI assistants?
That is the point of publishing structured, machine readable inventory by default. A dealer site that an assistant cannot read will not appear when a shopper asks their phone for a car nearby, even when that dealer has the exact car on the lot.
Does eCars do equity mining?
Yes, once a DMS feed is connected. Payoff from the DMS is run against live market value from the marketplace, nightly, across the whole book, so customers sitting in positive equity surface on their own.
Can it post to Facebook and Instagram for me?
Yes. A walkaround video is generated from a vehicle's own photos, captioned, and published to the rooftop's own connected Facebook and Instagram accounts. It is not a content calendar somebody has to feed.
What paperwork does the CRM generate?
Thirty eight documents, including TILA, GLBA privacy, IRS 8300, OFAC, risk based pricing, odometer, buyers guide and recall disclosures, plus the state packets for any state you sell in.
Does eCars run my advertising?
Inventory publishes automatically to Google Vehicle Listing Ads and the Meta catalogue, and spend can be put behind a specific VIN rather than the whole lot, with attribution returned per vehicle.
What can eCarla actually do on a call?
It answers, understands what the caller wants, finds the vehicle in live inventory, puts it on the caller's screen, quotes monthly payments, reprices with warranty and GAP on average credit, holds the car, and sends a credit application link, all before hanging up.
Is there a consumer marketplace?
Yes. eCarsList is a live marketplace with native iOS and Android apps. It is the reason eCars sees both sides of the transaction rather than only the dealer's side.
Do I need to hire someone to run it?
No. The work that would normally need a BDC, a marketing person and a finance office is what the platform automates. An independent with four employees runs the same plays as a twenty store group.
See the whole thing running
Bring a VIN. We will show you the car moving from a feed to a website to a phone call to signed paperwork, live.